Contributions
Cory Treffiletti
A marketing pioneer, authored the "data-driven storyteller" approach. With experience dating back to 1994, he's known for shaping the marketing landscape. As Global Head of Marketing for Cisco's Webex.com, Cory led Demand Gen after Cisco's Voicea acquisition, where he was CMO. Formerly CMO at BlueKai and a key figure in digital consulting, his influence spans industry-leading agencies and digital marketing columns. His passion for data-driven storytelling and digital transformation remains unmatched.
Navigating the Shifting Tides: The Imperative for Enhanced In-Scene Advertising
Enhanced In-Scene Advertising, with its ability to capture attention, align with consumer behaviors, and provide measurable results, emerges as the solution advertisers have been seeking to transform video advertising.
