Rembrand was announced as one of the hottest 75 AI start-ups using generative AI, and we are honored and proud to be included in the list. If you are interested in seeing the full list, check out...
The Rembrand Blog
The Top Social Media Influencers Make More Than You Think!
Influencer marketing has become one of the most popular forms of advertising in recent years. Social media platforms have made it easier than ever for people to share their opinions and...
Did You Notice That Brand In The Movies?
Product placement has become a common practice in the film industry where brands pay filmmakers to feature their products in movies. Here are some great examples of movie trivia tied to product...
Product Placement and Human Emotion
Did you know that Product Placement happens in the vast majority of movies and shows you watch? It's there because through years of research, Product Placement has proven to work. It creates...
Why Product Placement Is Better Than Traditional Advertising
Product placement is a form of marketing in which a brand's product or service is integrated into a movie, TV show, or other forms of media content. If you are on this page, you probably already...
Martin Kihn from Paleo Ad Tech, Episode 53: “Omar Tawakol – from BlueKai to AI and the all-new Rembrand”
Posted at Paleo Ad Tech: https://paleoadtech.com/2023/02/07/53-omar-tawakol-from-bluekai-to-ai-and-the-all-new-rembrand/ Omar Tawakol launches his new venture today – it’s called Rembrand (“without...
Influencer Marketing 101
Influencer marketing is quickly becoming one of the most effective ways for brands to reach their target audience. In today's digital world, where there are millions of potential customers who can...
Product Placement Will Grow Exponentially With Influencers
There is approximately $23B spent annually on product placement in movies and tv shows. There is approximately $5B spent annually on marketing with influencers. This highlights a unique...
CREATE | OPPORTUNITY: Rembrand’s 4 Principles for Why
Rembrand’s 4 principles for native monetization of video content through programmatic product placement: Un-Interruptive, Unleashing Creativity, Talent is Universal, and Augmented & Generative. Rembrand’s mission is to create a non-annoying alternative to traditional advertising, enable creators to monetize their work, make opportunities universally accessible, and use artificial intelligence and augmented reality to enhance creativity and monetization.
Merging Together Generative AI For A New Use Case
Generative AI is a type of Artificial Intelligence that focuses on the generation of new and meaningful data from existing data sources. This technology has many applications in various industries and can be used to improve operations and decisions related to marketing, customer service, product development, and more. Generative AI is important because it enables businesses to automate tedious tasks, such as identifying customer preferences and predicting customer needs, which can help companies reduce operational costs. The future of generative AI is to be discovered by people who are working with it and merging it with human elements to create new value and deliver a seamless ad opportunity to an audience who may be interested.
Product Placement – Audience Views vs. Audience Engagement
Product placement is an effective way to balance audience views and engagement in advertising. It can bridge the gap between traditional marketing techniques that focus on getting as many views as possible and those focused on increasing engagement with the brand or product being advertised. By including products in a setting that would otherwise be viewed by potential customers, marketers can capitalize on both opportunities simultaneously. Product placement can also be used in other creative ways, like influencer marketing campaigns or interactive experiences such as virtual reality, which helps to create an immersive experience that viewers may not be able to find elsewhere.
The Most Iconic Product Placements Over the Last 50 Years
Product placement has become an increasingly popular form of advertising and one that brands are competing to gain access to. Companies recognize the numerous benefits of product placement in films and happily invest large sums of money in return for the opportunity to be featured in a movie or TV series. There are many iconic partnerships between brands and films that have been studied over the years. In this article, we will discuss these famous partnerships between brands and films and how they ultimately help companies to reach larger audiences.
Unleashing the Power and Scale of AI Product Placement
In a world where traditional advertising is falling short, virtual product placement has risen to become one of the most powerful tools for brands to reach their largest audience and drive awareness. With its ability to create native experiences that keep viewers engaged, virtual product placement is quickly becoming one of the most preferred forms of influencer marketing. Let’s explore how you can make the most of the power of virtual product placement using cutting edge AI technology.
Virtual Product Placement – The Future of Advertising
Have you ever watched a movie or TV show where an actor is drinking out of an unmistakable Coca-Cola can? That’s product placement, one of the oldest forms of advertising that allows brands to insert products into content during production. Well a modern, technology-enabled version of that allows AI technology companies to re-render content and stitch in virtual, 3d products into the scene. It makes advertisement much more effective for businesses by giving them the chance to integrate their products into current pop culture rather than relying on pre-production placements or outdated ads.
Unlocking the Potential of In-Content Advertising in 2023
Advertisers are always on the lookout for new and innovative ways to reach consumers, and the influencer economy is booming. Non-interruptive, in-context advertising is one of the most advantageous ways to do so. It allows brands to focus on the influencer economy, reach new audiences, avoid ad-blocking technology and be part of the story and context of the video. Read on to discover how AI-Product Placement can help brands grow in 2023 by diversifying their media mix.
More Than Just Not Skipping Ads
Product placement is about more than just not skipping the ads. It is about creating an emotional connection to a brand that lasts far beyond the moment that you noticed a product was integrated. Product placement works because of the vivid, emotional environment in which the product appears. There are thousands of examples of product placement in movies like Wayne’s World and TV shows like Billions where the brands are not the story, but they are noticed, memorable, and the draft off the value of the program itself.
Advertising and the Interruption Economy
The importance of advertising, as the economic force behind the creation of high quality content, cannot be overstated. For decades, advertising has provided the funding for creativity to flourish and for mass audiences to access that content. As brands compete for consumer attention, the advertising formats being used have become increasingly intrusive, interruptive, and repetitive. You only have to look at the rise of ad blocking technology, which is used by nearly half of internet users worldwide, to understand the gravity of the situation and its impact on consumers.
Welcome to AI Product Placement!
The digital media landscape is doing some great things, but interruptive commercials are not one of them. Interrupting the experience of a viewer is an old model, adopted from the traditional linear TV environment and it is as outdated as the horse-drawn carriage. It is a relic whose days are only being extended because the industry can’t seem to find a better way. We are here to let you know the answer is very literally staring you right in the face. It is right in front of you and you most certainly noticed it, but you could determine a way to make it scale.