Generative AI is a hot topic. It’s all over the news and media.
Generative AI is a type of Artificial Intelligence that focuses on the generation of new and meaningful data from existing data sources. Generative AI systems can create images, audio, or textual content based on learning algorithms. This technology has many applications in various industries and can be used to improve operations and decisions related to marketing, customer service, product development, and more. For example, generative AI can be used to generate high-quality images from deep learning algorithms or to create natural language processing systems that can understand user requests and accurately respond accordingly.
Generative AI is important because it enables businesses to automate tedious tasks, such as identifying customer preferences, creating tailored content for customers, and predicting customer needs. This technology also enables businesses to make faster and more accurate decisions relating to marketing, customer service, product development, and other areas. Additionally, generative AI can help companies reduce operational costs by automating processes that would otherwise be done manually. For example, generative AI can be used to generate high-quality images from deep learning algorithms or to create natural language processing systems that can understand user requests and accurately respond accordingly, thus saving time and resources.
These tools are being used daily in a number of creative pursuits, as mentioned above. But what does the future look like for people and companies that rely too heavily on one tool or another?
We think the future lies in merging together generative AI tools, and adding in human elements that augment the output of the AI, to deliver something of new value. For us, AI is an ends to a means to create a new ad model that is better, faster, and less expensive. We think AI can be used to democratize access to highly valuable branded content, and deliver a seamless ad opportunity to an audience who nay be interested.
The human element? That is the art of the deal and the connective tissue. Our team looks at different tools for AI rendering, identification and matching of audiences to brands via content, and the ability to automate all of these experiences.
We feel the future of the world lies in connecting tools to business needs. Its more than leveraging a single tool to replace a task that someone finds onerous. It is more about architecting a way for these tools to work together in a way that only a human mind can manifest.
The future for generative AI is to be discovered by people like those whom we work with.
