In a world where traditional advertising is falling short, virtual product placement has risen to become one of the most powerful tools for brands to reach their largest audience and drive awareness. With its ability to create native experiences that keep viewers engaged, virtual product placement is quickly becoming one of the most preferred forms of influencer marketing. Let’s explore how you can make the most of the power of virtual product placement using cutting edge AI technology.

Have you ever watched a movie or TV show where an actor is drinking out of an unmistakable Coca-Cola can? That’s product placement, one of the oldest forms of advertising that allows brands to insert products into content during production. Well a modern, technology-enabled version of that allows AI technology companies to re-render content and stitch in virtual, 3d products into the scene. It makes advertisement much more effective for businesses by giving them the chance to integrate their products into current pop culture rather than relying on pre-production placements or outdated ads.

Advertisers are always on the lookout for new and innovative ways to reach consumers, and the influencer economy is booming. Non-interruptive, in-context advertising is one of the most advantageous ways to do so. It allows brands to focus on the influencer economy, reach new audiences, avoid ad-blocking technology and be part of the story and context of the video. Read on to discover how AI-Product Placement can help brands grow in 2023 by diversifying their media mix.

Product placement is about more than just not skipping the ads. It is about creating an emotional connection to a brand that lasts far beyond the moment that you noticed a product was integrated. Product placement works because of the vivid, emotional environment in which the product appears. There are thousands of examples of product placement in movies like Wayne’s World and TV shows like Billions where the brands are not the story, but they are noticed, memorable, and the draft off the value of the program itself.

The importance of advertising, as the economic force behind the creation of high quality content, cannot be overstated. For decades, advertising has provided the funding for creativity to flourish and for mass audiences to access that content. As brands compete for consumer attention, the advertising formats being used have become increasingly intrusive, interruptive, and repetitive. You only have to look at the rise of ad blocking technology, which is used by nearly half of internet users worldwide, to understand the gravity of the situation and its impact on consumers.

The digital media landscape is doing some great things, but interruptive commercials are not one of them. Interrupting the experience of a viewer is an old model, adopted from the traditional linear TV environment and it is as outdated as the horse-drawn carriage. It is a relic whose days are only being extended because the industry can’t seem to find a better way. We are here to let you know the answer is very literally staring you right in the face. It is right in front of you and you most certainly noticed it, but you could determine a way to make it scale.