Blog
Insight and inspiration on In-Scene, Virtual Product Placement, AI and more.
The Rembrand blog provides ideas, insights and inspiration from our team, our partners, and the industry as a whole. Read on and learn the latest on AI use in the video ad space.
The Evolution of Advertising Is Non-Interruptive
The most important thing to consider during this period of change is the signal from consumers that is very clear and concise. They do not like commercial interruption. Data on this is clear.
Cory Treffiletti
October 25, 2023
Influencer and Creator Content Marketing has Become Incredibly Valuable
Would you like to explore how to leverage influencer marketing for your own projects or need tips on finding the right influencers?
Some of the Most Interesting Advancements in AI for Video Scene Mapping and Detection
These advancements are making video editing and content creation more efficient and accessible, allowing creators to produce high-quality videos with less effort. How do you see these technologies fitting into your projects?
Building a Large Language Model (LLM) to Better Understand Video Content
These benefits make LLMs a powerful tool for enhancing video content understanding and leveraging it for various applications. How do you see these capabilities fitting into your own projects?
The Changing Media Mix for Digital Advertising
These trends suggest that the future advertising media mix will be more dynamic, data-driven, and consumer-centric. How do you see these trends impacting your own advertising strategies?
The Decline of Video Ad View Rates: What It Means for the Advertising Industry
The decline in video ad view rates due to ad skipping and ad-free subscriptions is reshaping the advertising industry. Advertisers and publishers must adapt to these changes by exploring new advertising models, focusing on quality and relevance, and leveraging technology to create more engaging and personalized ad experiences. By doing so, they can navigate this evolving landscape and continue to connect with their audiences effectively.
Driving Brand Awareness with In-Scene Media
In-Scene Media represents the future of advertising, offering a powerful way for brands to drive awareness and connect with audiences. By embedding products into the content people love, brands can achieve higher engagement, recall, and trust. Whether through collaborations with creators or integrations into major studio productions, In-Scene Media is a valuable tool for any brand looking to make a lasting impact.
Cost Per Second Viewed - The Best Metric for Video Advertising Formats
The video advertising industry needs to evolve towards a more accurate and fair pricing model: Cost Per Second Viewed (CPSV). This approach would better reflect the true value that brands receive from their video content, aligning costs with actual viewer engagement.
How ISM (In-Scene Media) Is Becoming a Key Element in a CTV Media Strategy
Around 75% of ISM placements are embedded in YouTube videos, and more often than ever before, YouTube is being watched on a CTV device. In the past, YouTube was confined to desktops and mobile devices, but these are no longer the case. This echoes the overall growth of CTV across the industry.
How To Level Up Brand Recognition in the Future of Marketing
In today's crowded marketplace with constantly developing technology, achieving instant brand recognition is the golden goose for marketers. A brand that resonates deeply with its target audience, especially the youth, can unlock unrivaled loyalty and advocacy, spreading fast by going viral. But how do you craft a brand identity that cuts through the noise and leaves a lasting impression? The answer lies in the power of captivating visuals, catchy slogans, and innovative advertising strategies.
Myths and Misconceptions about AI in Advertising
As artificial intelligence continues to develop and gain prominence in the world of advertising, misconceptions and myths have emerged, often fueled by oversimplified narratives or exaggerated claims. In this rapidly evolving landscape, it's crucial for marketers, advertisers, and executives to separate fact from fiction and develop a realistic and balanced understanding of AI's current capabilities and limitations.
The State of Adblockers and You - How It Affects Your Marketing
In the digital age, ad blockers have become a prevalent tool for consumers of media worldwide. According to Censuswide in a 2024 study, 52 percent of Americans use an adblocker, up from 34 percent in 2022. As marketing professionals, we can no longer ignore the impact of ad blockers on our strategies and campaigns. Understanding the state of ad blocking and its implications is crucial for adapting to the ever-changing digital landscape.
Where Does Brand Storytelling Go From Here (Or How Can AI Make Your Brand Storytelling Work Better For You)?
Storytelling requires a flow, and when that flow is interrupted, it sucks. Advertising should never interrupt the flow of the story to simply go tell a different story. It takes the human brain between 2-10 minutes to get back into a flow and once interrupted, it has to take that time to get back into it.
Mastering AI-Powered Video Advertising: Best Practices and Pitfalls to Avoid
A little about how to maximize your leverage with AI in video advertising.
The State of AI in Video Advertising: What's New, What's Working, and Why You Should Care
As you navigate this exciting new landscape, remember that AI is not a replacement for human creativity and strategic thinking. It's a powerful tool that augments and enhances your abilities, allowing you to focus on what truly matters: crafting compelling brand stories and building lasting relationships with your customers.
AI in Advertising: Separating Hype from Reality
Amidst the excitement, it's crucial for marketing leaders to separate the hype from reality and approach AI with a strategic mindset. After all, the AI has to serve a purpose other than simply checking a box on the list of innovations you are looking to achieve this year.
The Potential of Generative AI in Advertising and Marketing (more than just Rembrand)
Generative AI has immense potential to transform advertising and marketing workflows. Here are a few ways companies can effectively integrate generative AI into their strategies.
How Audiences Respond to Branded Product Placement: A Key Element in Modern Marketing
In the ever-evolving landscape of advertising, product placement has emerged as a powerful tool for brands to connect with audiences. Whether it’s a subtle appearance of a smartphone in a popular TV show or a character sipping a recognizable soft drink in a movie, product placement strategically integrates products into various forms of media.
What is Rembrand?
Rembrand offers Organic Video Advertising in the content that people love. Find out how we do it by watch a video.
A Shakespeare Poem About the Future of VPP
In cheers to the new year, here is a shakespearean ode to virtual product placement. If you feel so inclined, record yourself reciting this poem, or rapping it, and maybe we will feature you in an upcominig video with Rembrand product placement!
The Success Symphony: A Leading Beauty Brand's Triumph with Enhanced In-Scene Advertising
The industry is witnessing a shift towards solutions that balance effectiveness, efficiency, and consumer satisfaction. As Enhanced In-Scene Advertising continues to unfold success stories, it stands poised to redefine the advertising landscape, offering a dynamic and engaging future for brands willing to innovate.
Beyond Product Placement: The Evolution of Enhanced In-Scene Advertising
Enhanced In-Scene Advertising is not just a progression; it's a leap into a future where brands can seamlessly integrate into content with speed, precision, and creativity. As the industry continues to embrace AI-driven solutions, Enhanced In-Scene Advertising stands at the forefront, shaping the narrative of the advertising landscape.
Realizing the Potential of Enhanced In-Scene
The industry's trajectory is unmistakably veering towards methods that not only capture attention but also align with the preferences of a discerning audience. Enhanced In-Scene Advertising stands at the forefront of this evolution, paving the way for a more impactful and consumer-centric advertising landscape.
Unveiling the Future: Enhanced In-Scene Advertising Redefining Video Marketing
Enhanced In-Scene Advertising emerges as a beacon of innovation in the dynamic world of video marketing. As the industry navigates the changing tides, the adoption of AI-driven technologies signals not just a trend but a fundamental shift towards a more effective and sustainable advertising future.
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