Consumers are tuning out traditional ads—don’t let your brand be ignored. Let’s talk about how product placement can work for you. 

Traditional advertising faces new challenges as consumers shift their preference toward non-disruptive ad experiences. Rather than relying on skippable ads, brands are now turning to In-Scene Media & Virtual Product Placement to seamlessly integrate branding into content.

Digital ads are everywhere—before, during, and after content consumption. Whether it’s an unskippable pre-roll ad, a mid-video interruption, or a full-screen takeover, consumers are growing increasingly annoyed. These interruptions don’t just cause frustration; they actively drive potential customers away.

News about the Series A financing round for Rembrand

Rembrand offers Organic Video Advertising in the content that people love. Find out how we do it by watch a video.

These announcements come at a time when the ad industry is struggling with ad blockers, skip buttons and a general consumer annoyance with advertising. Rembrand CEO, Omar Tawakol says, “Consumers don’t want their favorite content to be interrupted with ads. For decades the industry had adopted a more native way of getting brands placed into content but that required a very heavy lift . Now, with AI we have a scalable way to place brands in-scene that is as scalable as any media campaign.”

Storytelling requires a flow, and when that flow is interrupted, it sucks. Advertising should never interrupt the flow of the story to simply go tell a different story. It takes the human brain between 2-10 minutes to get back into a flow and once interrupted, it has to take that time to get back into it.

The growth of virtual product placement in 2024 is expected to be driven by technological advancements, increased personalization, and the integration of virtual products into diverse digital landscapes. As advertisers explore these opportunities, the landscape of virtual product placement is likely to evolve and offer exciting new possibilities for engaging and effective brand promotion.

Enhanced In-Scene Advertising emerges as a beacon of innovation in the dynamic world of video marketing. As the industry navigates the changing tides, the adoption of AI-driven technologies signals not just a trend but a fundamental shift towards a more effective and sustainable advertising future.

As you navigate this exciting new landscape, remember that AI is not a replacement for human creativity and strategic thinking. It's a powerful tool that augments and enhances your abilities, allowing you to focus on what truly matters: crafting compelling brand stories and building lasting relationships with your customers.