Amidst the excitement, it's crucial for marketing leaders to separate the hype from reality and approach AI with a strategic mindset. After all, the AI has to serve a purpose other than simply checking a box on the list of innovations you are looking to achieve this year.

“It enables brands to be integrated into content in a way that doesn’t interrupt, and it absolutely captures attention,” he said. “So far, we have seen a four-times more efficient cost-per-second-viewed for brands when they use our model versus standard video advertising.”

Rembrand believes its technology could power the future of podcasting, and, more ambitiously, all video product-placement in general, moving the form beyond visual effects and relying entirely on AI to do the creating.

In cheers to the new year, here is a shakespearean ode to virtual product placement. If you feel so inclined, record yourself reciting this poem, or rapping it, and maybe we will feature you in an upcominig video with Rembrand product placement!