In-Content Advertising (ICA)

Your Brand,In Content
100% Unskippable


Embed your brand in high quality content from premium channel providers across streaming, online video, and linear TV using Virtual-Out-Of-Home (VOOH) and Virtual Product Placement (VPP) with AI. Deliver functional and promotional messaging at scale.

Available across 50+ Premium Channels

See It In Action

Virtual signs and screens create functional/promotional message opportunity while virtual product placement creates natural contextual relevancy and taps into emotional connections

Virtual Signage

Your brand naturally appears on virtual signs within scenes—from street corners to storefronts to home interiors

Virtual Screens

Products and messages display on screens that exist within the content—TVs, tablets, phones, and digital billboards

Virtual Products

Vehicles, products, and packaging naturally appear in scenes where they enhance rather than interrupt the story

See how leading brands are using In-Content Advertising to transform their campaigns

How In-Content Advertising Works

AI-powered technology ensures perfectly natural, realistic integration while calling attention to your brand in specific scenes or transitional scenes.

Before

Traditional TV Spot

Viewer watches content

Ad break interrupts

65% skip within 5 seconds

Message lost

After

In-Content Integration

Viewer watches content

Brand appears naturally in scenes

100% see your message

Full engagement achieved

Proven Performance Metrics

In-Content Advertising + TV Spot outperforms standalone TV spots across every key metric

Virtual Signs & Screens Improve Overall Commercial Performance

Ad Awareness +25 PPT

TV Spot + In-Content 51%

TV Spot Only 26%

Brand Awareness +16 PPT

TV Spot + In-Content 52%

TV Spot Only 36%

Consideration +9 PPT

TV Spot + In-Content 73%

TV Spot Only 64%

Favorability +6 PPT

TV Spot + In-Content 78%

TV Spot Only 72%

Case Study: Virtual Signage Campaign

In-Content Advertising + TV Spot outperforms standalone TV spots across every key metric

Ad Awareness +10 PPT

TV Spot + In-Content 67%

TV Spot Only 57%

Unaided Awareness +14 PPT

TV Spot + In-Content 61%

TV Spot Only 47%

Top of Mind +7 PPT

TV Spot + In-Content 27%

TV Spot Only 20%

Aided Awareness +2 PPT

TV Spot + In-Content 92%

TV Spot Only 90%

Performance That Redefines Expectations

98.5%

Completion Rate for Social Content Ads

+35%

Sales Lift with In-Content

2x

Higher Engagement vs Standard Ads

79%

Consumers Prefer Our Formats

225+

Global Partners Trust Us

100%

Viewability for In-Content Ads

98.5%

Completion Rate for Social Content Ads

+35%

Sales Lift with In-Content

2x

Higher Engagement vs Standard Ads

79%

Consumers Prefer Our Formats

225+

Global Partners Trust Us

100%

Viewability for In-Content Ads

Video Advertising At
The Speed Of Culture

Whether you want to eliminate interruptions or create better ones, Rembrand delivers advertising that actually works and scales programmatically to meet your needs.

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