Did You Notice That Brand In The Movies?

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Rembrand Team
October 26, 2023
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Product placement has become a common practice in the film industry where brands pay filmmakers to feature their products in movies. Here are some great examples of movie trivia tied to product placement:

  • E.T. the Extra-Terrestrial: Reese’s Pieces – In the 1982 classic E.T. the Extra-Terrestrial, the character Elliott uses Reese’s Pieces candy to lure the alien out of hiding. The product placement proved to be a huge success for Reese’s, with sales increasing by over 60%.

  • Wayne’s World: Pizza Hut, Pepsi – The 1992 comedy Wayne’s World featured several product placements, including Pizza Hut and Pepsi. In one scene, the characters order a Pizza Hut pizza while promoting the brand. In another, they hold up Pepsi cans and exclaim, “Pepsi, the choice of a new generation.”

  • Cast Away: FedEx – The 2000 drama Cast Away stars Tom Hanks as a FedEx employee stranded on a deserted island after a plane crash. The film prominently features the FedEx brand and its services, including its delivery trucks and planes.

  • Transformers: Chevrolet – The Transformers movie franchise has a long-standing partnership with Chevrolet. The brand’s cars are featured prominently throughout the films, with the character Bumblebee transforming into a yellow Chevrolet Camaro.

  • James Bond movies: Aston Martin – The James Bond film franchise has a long history of product placement, with luxury carmaker Aston Martin being a prominent brand featured in many of the films. In the 2006 film Casino Royale, James Bond drives an Aston Martin DBS.

  • Men in Black III: Burger King – In the 2012 science-fiction comedy Men in Black III, the characters visit a futuristic Burger King restaurant. The brand paid for the product placement, which included Burger King logos, menu items, and signage.

  • Minority Report: Lexus – The 2002 sci-fi film Minority Report prominently features Lexus cars and their advanced technology. The futuristic vehicles were designed specifically for the film and showcased the brand’s luxury features and capabilities.

These are just a few examples of movie trivia tied to product placement. Product placement has become a ubiquitous part of the film industry and is often used to help fund movie production costs.