Navigating the Shifting Tides: The Imperative for Enhanced In-Scene Advertising
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Where Does Brand Storytelling Go From Here (Or How Can AI Make Your Brand Storytelling Work Better For You)?
Storytelling requires a flow, and when that flow is interrupted, it sucks. Advertising should never interrupt the flow of the story to simply go tell a different story. It takes the human brain between 2-10 minutes to get back into a flow and once interrupted, it has to take that time to get back into it.
