Treffiletti brings successful record from BlueKai, Oracle Data Cloud & Voicea as well as multiple successful stints in ad agency leadership to drive growth for this rapidly expanding channel....
The Rembrand Blog
Generative Fusion Revolutionizing Product Placement For Advertisers
Digital advertising is overdue for a change. Video viewership has increased and the audience has gone to streaming. As the audience has shifted, the industry simply adopted old ways of advertising...
Beyond the 1% of creator monetization
Introducing Rembrand: The new way to monetize your content effortlessly Most of the sponsorship dollars are being taken by the top 1% of creators. While they have many followers, we know that...
A media buyer’s approach to scaling product placement
When it comes to virtual product placement, media buyers are confused. Where does it sit and who owns the format? At first glance, product placement sounds like the realm of sponsorship. In many...
A New (i.e. Better) Way To Buy Video Advertising
Defining The Attention Opportunity in Video - CPM (Views) + TOS (Time on Screen) Video advertising is not easy. We say that because even though it is easy to get your ad messages in and around...
Creators Need A New Way To Monetize Their Content
If you are an influencer or content creator who makes their income from TikTok, you are likely looking for new platforms to explore. Recent legal challenges have arisen, including a ban in the...
A New Ad Model For CTV & Streaming
The usage of CTV and streaming continue to grow, becoming the primary channel for today's consumer to engage with video content. A recent study from the IAB confirms that, which you can read here. ...
Rembrand Goes Upscale with Outside Investments to Drive New Ad Model
Generative AI Product Placement Platform takes early investment from BOLD, L’Oréal's venture capital fund, and Good Friends, which includes founders of Warby Parker, Harry’s and AllBirds. Los Altos,...
Honored to be in The AI Hot 75
Rembrand was announced as one of the hottest 75 AI start-ups using generative AI, and we are honored and proud to be included in the list. If you are interested in seeing the full list, check out...
Defining Physics-Informed Generative AI
Physics-Informed Generative AI is a proprietary solution for creating hyper-realistic, embedded product placement.
The Top Social Media Influencers Make More Than You Think!
Influencer marketing has become one of the most popular forms of advertising in recent years. Social media platforms have made it easier than ever for people to share their opinions and...
Did You Notice That Brand In The Movies?
Product placement has become a common practice in the film industry where brands pay filmmakers to feature their products in movies. Here are some great examples of movie trivia tied to product...
Product Placement and Human Emotion
Did you know that Product Placement happens in the vast majority of movies and shows you watch? It's there because through years of research, Product Placement has proven to work. It creates...
Why Product Placement Is Better Than Traditional Advertising
Product placement is a form of marketing in which a brand's product or service is integrated into a movie, TV show, or other forms of media content. If you are on this page, you probably already...
MediaPost: Product Placement In The Golden Age Of Video
MediaPostFebruary 22, 2023 • | By Cory Treffiletti Product Placement In The Golden Age Of VideoSeen any good movies or TV shows lately? Your answer is, of course, yes. We are in a golden age for...
Digiday: Wave of AI-based marketing startups arrives as Microsoft, Google rush AI-based products to market
On Tuesday, Rembrand — founded by adtech veteran Omar Tawakol — announced an $8 million seed funding round for its platform that uses AI to place realistic-looking products in digital videos. Rather than manually placing products on real-life TV and movie sets, Rembrand uses a process called neural inverse rendering to digitally insert sponsored items into movies, shows and social media content made by millions of influencers across various platforms.
This New Product Placement Startup Is Bridging The Gap Between Brands And Creators
CREATIVE AD TECH This New Product Placement Startup Is Bridging The Gap Between Brands And Creators By James Hercher, AdexchangerWednesday, February 8th, 2023 – 6:53 am Hopefully you aren’t sick of...
Rembrand announces $8 Million seed round
Led by executives from Cisco, Amazon and Facebook, Rembrand launches beta to revolutionize the way creators incorporate sponsored products into their videos
All the awareness. All the engagement. None of the interruptions.
We are thrilled to bring Rembrand into the world. All the awareness. All the engagement. None of the interruptions. The future is now! Check out our launch video.
Omar Tawakol Unveils Rembrand!
Omar Tawakol, Rembrand's co-founder and CEO, talks about his return to the ad-tech industry and how he plans to change the industry through non-interruptive, native, AI-inserted product placement.