The Rembrand Blog

Digiday: Wave of AI-based marketing startups arrives as Microsoft, Google rush AI-based products to market

Digiday: Wave of AI-based marketing startups arrives as Microsoft, Google rush AI-based products to market

On Tuesday, Rembrand — founded by adtech veteran Omar Tawakol — announced an $8 million seed funding round for its platform that uses AI to place realistic-looking products in digital videos. Rather than manually placing products on real-life TV and movie sets, Rembrand uses a process called neural inverse rendering to digitally insert sponsored items into movies, shows and social media content made by millions of influencers across various platforms.

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Omar Tawakol Unveils Rembrand!

Omar Tawakol Unveils Rembrand!

Omar Tawakol, Rembrand's co-founder and CEO, talks about his return to the ad-tech industry and how he plans to change the industry through non-interruptive, native, AI-inserted product placement.

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Influencer Marketing 101

Influencer Marketing 101

Influencer marketing is quickly becoming one of the most effective ways for brands to reach their target audience. In today's digital world, where there are millions of potential customers who can...

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CREATE | OPPORTUNITY: Rembrand’s 4 Principles for Why

CREATE | OPPORTUNITY: Rembrand’s 4 Principles for Why

Rembrand’s 4 principles for native monetization of video content through programmatic product placement: Un-Interruptive, Unleashing Creativity, Talent is Universal, and Augmented & Generative. Rembrand’s mission is to create a non-annoying alternative to traditional advertising, enable creators to monetize their work, make opportunities universally accessible, and use artificial intelligence and augmented reality to enhance creativity and monetization.

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Merging Together Generative AI For A New Use Case

Merging Together Generative AI For A New Use Case

Generative AI is a type of Artificial Intelligence that focuses on the generation of new and meaningful data from existing data sources. This technology has many applications in various industries and can be used to improve operations and decisions related to marketing, customer service, product development, and more. Generative AI is important because it enables businesses to automate tedious tasks, such as identifying customer preferences and predicting customer needs, which can help companies reduce operational costs. The future of generative AI is to be discovered by people who are working with it and merging it with human elements to create new value and deliver a seamless ad opportunity to an audience who may be interested.

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Product Placement – Audience Views vs. Audience Engagement

Product Placement – Audience Views vs. Audience Engagement

Product placement is an effective way to balance audience views and engagement in advertising. It can bridge the gap between traditional marketing techniques that focus on getting as many views as possible and those focused on increasing engagement with the brand or product being advertised. By including products in a setting that would otherwise be viewed by potential customers, marketers can capitalize on both opportunities simultaneously. Product placement can also be used in other creative ways, like influencer marketing campaigns or interactive experiences such as virtual reality, which helps to create an immersive experience that viewers may not be able to find elsewhere.

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The Most Iconic Product Placements Over the Last 50 Years

The Most Iconic Product Placements Over the Last 50 Years

Product placement has become an increasingly popular form of advertising and one that brands are competing to gain access to. Companies recognize the numerous benefits of product placement in films and happily invest large sums of money in return for the opportunity to be featured in a movie or TV series. There are many iconic partnerships between brands and films that have been studied over the years. In this article, we will discuss these famous partnerships between brands and films and how they ultimately help companies to reach larger audiences.

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Unleashing the Power and Scale of AI Product Placement

Unleashing the Power and Scale of AI Product Placement

In a world where traditional advertising is falling short, virtual product placement has risen to become one of the most powerful tools for brands to reach their largest audience and drive awareness. With its ability to create native experiences that keep viewers engaged, virtual product placement is quickly becoming one of the most preferred forms of influencer marketing. Let’s explore how you can make the most of the power of virtual product placement using cutting edge AI technology.

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Virtual Product Placement – The Future of Advertising

Virtual Product Placement – The Future of Advertising

Have you ever watched a movie or TV show where an actor is drinking out of an unmistakable Coca-Cola can? That’s product placement, one of the oldest forms of advertising that allows brands to insert products into content during production. Well a modern, technology-enabled version of that allows AI technology companies to re-render content and stitch in virtual, 3d products into the scene. It makes advertisement much more effective for businesses by giving them the chance to integrate their products into current pop culture rather than relying on pre-production placements or outdated ads.

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Rembrand Raises $8m Seed Round!

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