The Rembrand Blog
Treffiletti brings successful record from BlueKai, Oracle Data Cloud & Voicea as well as multiple successful stints in ad agency leadership to drive growth for this rapidly expanding channel....
Digital advertising is overdue for a change. Video viewership has increased and the audience has gone to streaming. As the audience has shifted, the industry simply adopted old ways of advertising...
Introducing Rembrand: The new way to monetize your content effortlessly Most of the sponsorship dollars are being taken by the top 1% of creators. While they have many followers, we know that...
When it comes to virtual product placement, media buyers are confused. Where does it sit and who owns the format? At first glance, product placement sounds like the realm of sponsorship. In many...
Defining The Attention Opportunity in Video - CPM (Views) + TOS (Time on Screen) Video advertising is not easy. We say that because even though it is easy to get your ad messages in and around...
If you are an influencer or content creator who makes their income from TikTok, you are likely looking for new platforms to explore. Recent legal challenges have arisen, including a ban in the...
The usage of CTV and streaming continue to grow, becoming the primary channel for today's consumer to engage with video content. A recent study from the IAB confirms that, which you can read here. ...
Generative AI Product Placement Platform takes early investment from BOLD, L’Oréal's venture capital fund, and Good Friends, which includes founders of Warby Parker, Harry’s and AllBirds. Los Altos,...
Rembrand was announced as one of the hottest 75 AI start-ups using generative AI, and we are honored and proud to be included in the list. If you are interested in seeing the full list, check out...
Physics-Informed Generative AI is a proprietary solution for creating hyper-realistic, embedded product placement.
Influencer marketing has become one of the most popular forms of advertising in recent years. Social media platforms have made it easier than ever for people to share their opinions and...
Product placement has become a common practice in the film industry where brands pay filmmakers to feature their products in movies. Here are some great examples of movie trivia tied to product...
Did you know that Product Placement happens in the vast majority of movies and shows you watch? It's there because through years of research, Product Placement has proven to work. It creates...
Product placement is a form of marketing in which a brand's product or service is integrated into a movie, TV show, or other forms of media content. If you are on this page, you probably already...
MediaPostFebruary 22, 2023 • | By Cory Treffiletti Product Placement In The Golden Age Of VideoSeen any good movies or TV shows lately? Your answer is, of course, yes. We are in a golden age for...
On Tuesday, Rembrand — founded by adtech veteran Omar Tawakol — announced an $8 million seed funding round for its platform that uses AI to place realistic-looking products in digital videos. Rather than manually placing products on real-life TV and movie sets, Rembrand uses a process called neural inverse rendering to digitally insert sponsored items into movies, shows and social media content made by millions of influencers across various platforms.
CREATIVE AD TECH This New Product Placement Startup Is Bridging The Gap Between Brands And Creators By James Hercher, AdexchangerWednesday, February 8th, 2023 – 6:53 am Hopefully you aren’t sick of...
Led by executives from Cisco, Amazon and Facebook, Rembrand launches beta to revolutionize the way creators incorporate sponsored products into their videos
We are thrilled to bring Rembrand into the world. All the awareness. All the engagement. None of the interruptions. The future is now! Check out our launch video.
Omar Tawakol, Rembrand's co-founder and CEO, talks about his return to the ad-tech industry and how he plans to change the industry through non-interruptive, native, AI-inserted product placement.