The Rembrand Blog
Influencer marketing has become one of the most popular forms of advertising in recent years. Social media platforms have made it easier than ever for people to share their opinions and...
Product placement has become a common practice in the film industry where brands pay filmmakers to feature their products in movies. Here are some great examples of movie trivia tied to product...
Did you know that Product Placement happens in the vast majority of movies and shows you watch? It's there because through years of research, Product Placement has proven to work. It creates...
Product placement is a form of marketing in which a brand's product or service is integrated into a movie, TV show, or other forms of media content. If you are on this page, you probably already...
MediaPostFebruary 22, 2023 • | By Cory Treffiletti Product Placement In The Golden Age Of VideoSeen any good movies or TV shows lately? Your answer is, of course, yes. We are in a golden age for...
On Tuesday, Rembrand — founded by adtech veteran Omar Tawakol — announced an $8 million seed funding round for its platform that uses AI to place realistic-looking products in digital videos. Rather than manually placing products on real-life TV and movie sets, Rembrand uses a process called neural inverse rendering to digitally insert sponsored items into movies, shows and social media content made by millions of influencers across various platforms.
CREATIVE AD TECH This New Product Placement Startup Is Bridging The Gap Between Brands And Creators By James Hercher, AdexchangerWednesday, February 8th, 2023 – 6:53 am Hopefully you aren’t sick of...
Led by executives from Cisco, Amazon and Facebook, Rembrand launches beta to revolutionize the way creators incorporate sponsored products into their videos
We are thrilled to bring Rembrand into the world. All the awareness. All the engagement. None of the interruptions. The future is now! Check out our launch video.
Omar Tawakol, Rembrand's co-founder and CEO, talks about his return to the ad-tech industry and how he plans to change the industry through non-interruptive, native, AI-inserted product placement.
Posted at Paleo Ad Tech: https://paleoadtech.com/2023/02/07/53-omar-tawakol-from-bluekai-to-ai-and-the-all-new-rembrand/ Omar Tawakol launches his new venture today – it’s called Rembrand (“without...
BUSINESS INSIDER: Check out the 10-page pitch deck a new adtech startup used to raise $8 million to help influencers and film studios power product placement with AI Business Insider: Ryan Joe...
Influencer marketing is quickly becoming one of the most effective ways for brands to reach their target audience. In today's digital world, where there are millions of potential customers who can...
There is approximately $23B spent annually on product placement in movies and tv shows. There is approximately $5B spent annually on marketing with influencers. This highlights a unique...
Rembrand’s 4 principles for native monetization of video content through programmatic product placement: Un-Interruptive, Unleashing Creativity, Talent is Universal, and Augmented & Generative. Rembrand’s mission is to create a non-annoying alternative to traditional advertising, enable creators to monetize their work, make opportunities universally accessible, and use artificial intelligence and augmented reality to enhance creativity and monetization.
Generative AI is a type of Artificial Intelligence that focuses on the generation of new and meaningful data from existing data sources. This technology has many applications in various industries and can be used to improve operations and decisions related to marketing, customer service, product development, and more. Generative AI is important because it enables businesses to automate tedious tasks, such as identifying customer preferences and predicting customer needs, which can help companies reduce operational costs. The future of generative AI is to be discovered by people who are working with it and merging it with human elements to create new value and deliver a seamless ad opportunity to an audience who may be interested.
Product placement is an effective way to balance audience views and engagement in advertising. It can bridge the gap between traditional marketing techniques that focus on getting as many views as possible and those focused on increasing engagement with the brand or product being advertised. By including products in a setting that would otherwise be viewed by potential customers, marketers can capitalize on both opportunities simultaneously. Product placement can also be used in other creative ways, like influencer marketing campaigns or interactive experiences such as virtual reality, which helps to create an immersive experience that viewers may not be able to find elsewhere.
Product placement has become an increasingly popular form of advertising and one that brands are competing to gain access to. Companies recognize the numerous benefits of product placement in films and happily invest large sums of money in return for the opportunity to be featured in a movie or TV series. There are many iconic partnerships between brands and films that have been studied over the years. In this article, we will discuss these famous partnerships between brands and films and how they ultimately help companies to reach larger audiences.
In a world where traditional advertising is falling short, virtual product placement has risen to become one of the most powerful tools for brands to reach their largest audience and drive awareness. With its ability to create native experiences that keep viewers engaged, virtual product placement is quickly becoming one of the most preferred forms of influencer marketing. Let’s explore how you can make the most of the power of virtual product placement using cutting edge AI technology.
Have you ever watched a movie or TV show where an actor is drinking out of an unmistakable Coca-Cola can? That’s product placement, one of the oldest forms of advertising that allows brands to insert products into content during production. Well a modern, technology-enabled version of that allows AI technology companies to re-render content and stitch in virtual, 3d products into the scene. It makes advertisement much more effective for businesses by giving them the chance to integrate their products into current pop culture rather than relying on pre-production placements or outdated ads.